The Management Advisory Services program is a CMC-Canada services supported and funded by NRC IRAP – the National Research Council’s Industrial Research Assistance Program.

Under this program technology start-ups can receive up to 40 hours of a Certified Management Consultant’s time for the $150 fee.

Choose your MAS consultant based on value

Brenda Crompton is our Certified Management Consultant and she has delivered successful MAS projects to several technology start-ups over the last few years. The types of services and industries including:

  • SWOT analysis, Marketing Value Proposition, Competitor Analysis for an artificial intelligence software development company
  • Marketing Strategy Framework for a high tech company
  • Bill of Materials financial template and processes for a hardware manufacturing company so they can understand their costing structure
  • Business Development Strategy framework for a hardware manufacturing company
  • Market research and Feasibility study for an innovative infrastructure company that wanted to expand into new markets
  • Business model, Value proposition and multiple stakeholder client characteristics for an innovative non-traditional educational provider
  • Organizational readiness and capacity assessment and go forward recommendations for a company with platform technology product offering
  • Investment grade due diligence checklist and best practices guide for a tech start-up looking for funding


Past Projects 

  • Business strategy
  • Competitor analysis
  • Sales Strategy – Fastest Path to Cash
  • Go-To-Market Strategy
  • Marketing Collateral recommendations & feedback (what works in 2019)
  • Identification of Addressable Market
  • Evaluation of next steps (i.e. prototype; proof of concept; product decisions; capacity analysis)
  • Cash preservation recommendations & considerations
  • Unique Value Proposition
  • Prospect & Customer Analysis
  • Manufacturing Analysis
  • Start-up Strategies $0 to $1M Revenue
  • Growth Strategies $1M+ Revenue
  • Searching for Products Overseas (buy hardware for product idea)
  • Business Development Strategy
  • Brand Strategy
  • B2B & B2C buying behaviour analysis


Types of Tech Companies

  • Hardware Products
  • Software Products (apps & SaaS)
  • Firmware Products
  • Artificial Intelligence (AI) Products
  • Financial Technology (FinTech) Products
  • Scientific Products
  • New Manufacturing Process Technologies
  • Simulation Software Products
  • Crowdfunding


Eligible Services

Management advisory services can fall under many different areas including:

  • Business Valuation
  • Export Management
  • Facilitation
  • Finance
  • Growth Management
  • Human Resources
  • International Operations
  • Information Technology Management
  • Leadership Development / Coaching
  • Marketing
  • Organizational Design / Development
  • Process Improvement
  • Project Management
  • Quality Management
  • Reengineering
  • Sales / Business Development
  • Small / Family Business
  • Strategy / Business Planning
  • Supply Chain / Logistics
  • Sustainability


The MAS program also applies to many different industries, including:

  • Agriculture, forestry, fishing and hunting
  • Mining, quarrying, oil and gas extraction
  • Utilities
  • Construction
  • Manufacturing
  • Wholesale trade
  • Retail Trade
  • Transportation and warehousing
  • Information and cultural industries
  • Finance and insurance
  • Real estate and rental and leasing
  • Professional, scientific and technical services
  • Management of companies and enterprises
  • Administrative and support, waste management and remediation services
  • Educational services
  • Health care and social assistance
  • Arts, entertainment and recreation
  • Accommodation and food services
  • Other services (except public administration)
  • Public administration

How To Get Started

Call NRC at 1-877-994-4727 and ask them for a referral to an ITA (Industrial Technology Advisor). When you speak to the ITA, ask them about the MAS (Management Advisory Services) program as you need help with your strategic business plan. Be sure to mention my name Brenda Crompton as you are allowed to ask for a specific CMC (Certified Management Consultant) even if we are in different cities or provinces (we often work together online).

They will give you 3 names and you are free to choose whomever you prefer to work with.