Customer Engagement is about creating memorable experiences for, and with, your customers. It has always resided at the heart of any business and it has never been more important than it is now. It is how customers become fans.
The Internet has brought unlimited global competition that has changed how we do business forever.There was a time when having the right product at the right price was enough. People would find you and buy from you. Now there is too much competition, online, offline and around the globe.